Princess Cruises
Princess Cruises
Princess Cruises was catapulted to stardom in 1977 when one of its ships, Pacific Princess was cast in a starring role on a new television show called "The Love Boat." The weekly series, which introduced millions of viewers to the concept of a sea-going vacation, was an instant hit and both the company name and its "seawitch" logo have remained synonymous with cruising ever since. The show, which can still be seen around the world, has been widely credited with fuelling the dramatic expansion of the industry.